PENGARUH KETERLIBATAN BUDAYA TERHADAP KEUNGGULAN OPERASIONAL UMKM KABUPATEN BANDUNG

Abstract

SMEs are part of the business world and become one of the important factors in facing the
economic crisis experienced by Indonesia in 1998 is now getting more attention from the government as
a solution in dealing with and solving social problems.
The goal to be achieved in this research is to measure and know how big influence of cultural
involvement to operational excellence at SMEs Food and Beverage at Regency of bandung. This type
of research is used to examine causal relationships that are not manipulated or treated. The population
in this study type unknown population number while the sample size taken is 100 respondents. The
sampling method used by the researcher is nonprobability sampling by accidental sampling. Test
instrument instrument using validity and reliability test. The analysis tool used is SEM Pls. Data
discussion using SEM Pls concludes that cultural involvement gives 46% influence to operational
excellence on SMEs Food and Beverage in Bandung regency.