Percieved Quality Analysis Petani Terhadap Produk Herbisida Kontak Di Kabupaten Lampung Tengah

Abstract

The competition of Contact Herbicide has been sharper and sharper urging the companies
to give better quality to the farmer actualized by the product attribute. This has been taken to keep
the selling frequency and promote the product amid the consumer through an analysis of perceived
quality so that the product quality bears in mind of the consumers.
The researcher suggested the Gramaxone company to redesign all attributes issued in the
previous product model because the PQ relative is only 0, 01 (1%) and is lower if it is compared with
that of all other attributes. At Noxone product, the company need to redesign all product attributes
covering content quantity, content of poison, safety in use and cover design.