ANALISIS FAKTOR-FAKTOR PERUSAHAAN YANG MEMPENGARUHI KINERJA EKSPOR (Studi Kasus Perusahaan Ekspor Di Provinsi Lampung Model Komparasi)

Abstract

Globalization will bring opportunities for the companies to enter foreign market. However, to
success in that kind of market it will depends on some factors. This study try to find out what factors
basically contribute to the success of companies in Lampung in entering international market.
Using twenty seven companies that involved in exporting activities in Lampung, the study found out
that statistically internal and external factors do have contribute to the firms’s export performance.
Moreover, this study among others conclude that government should play their roles in creating
conducive atmosphere for the business sectors by reducing high cost economy. Limitations,
suggestions and implication of this research are also discussed