Vitratin, Vitratin, et al. “Unpacking the Green Brand Image–Quality Paradox: The Mediating Role of Green Trust Among Natur-E Consumers in Indonesia”. GEMA: Journal of Gentiaras Management and Accounting, vol. 17, no. 2, Nov. 2025, pp. 133-46, doi:10.47768/gema.v17i2.202504X.