PENERAPAN KONSEP BALANCE SCORECARD GUNA MENGUKUR KINERJA PADA PT LAMPUNG MEDIA GRAFIKA

Abstract

To the face of the current business environment into a more complex situation, a method of
performance measurement that can accurately and comprehensively assess the company's
performance is essentially needed. In this case the method which can be used is the Balanced
Scorecard. Purpose of this study was to obtain a comprehensive of the performance of PT Lampung
Media Grafika when measured using the four Balanced Scorecard perspectives.
The conclusion that can be derived through the analysis is that the Balanced Scorecard is the
best method in assessing the performance of the company, since the Balanced Scorecard raises the
important aspects that are ignored by the traditional performance measurement, such as aspects of
human resources, systems used in a corporation, operational processes, and aspects of customer
satisfaction, so that the measurement results of the Balanced Scorecard is more accurate. Accurate
performance measurement is very important for management, both in the process of planning,
decision making, and controlling, and in realizing the vision and mission of the corporation.