PERANAN IKLAN DALAM MEMPENGARUHI MINAT ORANG TUA MEMILIH BIMBINGAN BELAJAR ANDRESSEMPOA DI BANDAR LAMPUNG

Abstract

Advertising is one of the instruments of modern marketing activities based on the concept of
communication, then the consumer will pay attention to, understand, interpret Andres pond to those
ads that generate interest to make a purchase.
From the data analysis and testing hypotheses about the Role of Advertising to Affect
Parents interest Choosing Andre Sempoa Tutoring in Bandar Lampung: The amount of interest in
relation to the advertisement Parents Choosing Andre Sempoa Tutoring in Bandar Lampung is
0,703. The magnitude of the effect can be seen from the magnitude of the coefficient of
determination(R2) of 0.494, which means 49.4% of the interest in the Parent Choosing Andre
Sempoa Tutoring can be Affected by variables ads.
Statistical tests indicated by the value t count > t table value or t statistic 7.197 >
tstatistictable1.68. Thus Ho: rejected and Haaccepted. It can be concluded that there is in deed a
significant difference between the interest ad Parents Choosing Andre Sempoa tutoring in Bandar
Lampung.