ANALISIS LAYANAN PURNA JUAL AUTO 2000 BANDAR LAMPUNG

Abstract

The key to keep customers loyal is the company must give satisfaction to its customers.
Satisfaction can be achieved through the provision of optimum service to customers, for example
through the provision of prompt delivery so that customers do not have to wait too long, providing
engine maintenance suggestions to customers.
From the data analysis and testing hypotheses about the analysis of the influence of aftersales services to customer loyalty in the division after sales AUTO 2000 Bandar Lampung
conclusion: The magnitude of the effect relationship sales services to customer loyalty in the division
after sales AUTO 2000 Bandar Lampung Raden Intan is 0.739. While the magnitude of effect of the
influence of after-sales services to customer loyalty can be seen from the magnitude of the
coefficient of multiple determination (R2) of 0.546, which means 54.6% of the effect of customer
loyalty on the division after sales AUTO 2000 Bandar Lampung Raden Intan effected by variables
can influence sales service selling.
Results of hypothesis testing and calculation of the discussion can be concluded that the
after-sales service have an influence on consumer loyalty in the division after sales AUTO 2000
Bandar Lampung. Where t count> t table or statistical 10.854 t count> t table statistic of 1.66 means
that Ho is rejected and Ha accepted. means that there are significant between-sales services to
customer loyalty in the division after sales AUTO 2000 Bandar Lampung.