STRATEGI PENGEMBANGAN OBYEK WISATA PANTAI DI KABUPATEN LAMPUNG SELATAN

Abstract

Coast Tourism as a business engaged in the service of visitors is an important benchmark in
sustainability efforts so that consumer confidence needs to be invested on its business, to give
satisfaction to customers and ultimately consumers will give the trust and loyalty after satisfaction of
the company (tourist attraction).
To give confidence and satisfaction that can lead to consumer loyalty in tourism
management should be aware of consumer perceptions of tourism objects in order to know the
position of tourism objects in the eyes of consumers among the other attractions in South Lampung
so it can be determined what strategies will be used.