ANALISIS HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN CHANDRA SUPERSTORE TANJUNG KARANG BANDAR LAMPUNG

Abstract

Every business in each business category is required to have sensitivity to any changes that
occur and puts the orientation to customer satisfaction as a primary goal. Companies in giving
satisfaction to customers, must learn in advance the wishes and needs of consumers at the moment
and will datangSetiap businesses in each business category is required to have sensitivity to any
changes that occur and puts the orientation to customer satisfaction as a primary goal. Companies in
giving satisfaction to customers, must learn in advance the wishes and needs, consumers today and in
the future.
There are research results obtained by the effect of price on customer satisfaction Chandra
Superstore Tanjung Karang Bandar Lampung, There is the influence of service quality on customer
satisfaction Chandra Superstore Tanjung Karang Bandar Lampung There is influence between price
and quality of service to customer satisfaction Chandra Superstore Tanjung Karang, Bandar Lampung.
Suggestions that customer satisfaction can be increased should the price and quality of service that is
already good can be maintained and enhanced by Chandra Superstore employees Tanjung Karang
Bandar Lampung especially in giving a good idea of the quality Chandra Superstore to the family ..